campaigns
Pelargonium for Europe
Pelargonium for Europe (PfE) is a marketing initiative founded by European geranium breeders: Dümmen Orange, Elsner PAC, Florensis / P. van der Haak Handelskwekerij, Selecta One and Syngenta Flowers.
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The initiative began in 2016 with the aim to promote and secure long-term geranium sales in Europe, and the campaign covers a total of 22 European countries. PfE has been receiving financial support from the EU since 2020 under its EU campaign 'Europe in Bloom'.
Stars for Europe
Stars for Europe (SfE) is a marketing initiative founded by European poinsettia breeders: Dümmen Orange, Selecta One, Beekenkamp Plants, and Florensis.
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The initiative began in 2000 with the aim to promote and ensure long term European poinsettia sales. Stars for Europe activities take place in 22 European countries. Since 2011, the marketing initiative has been supported by the EU under the banner 'Stars Unite Europe'.
