Pelargonium for Europe
Pelargonium for Europe (PfE) is a marketing initiative founded by European geranium breeders: Dümmen Orange, Elsner PAC, Florensis / P. van der Haak Handelskwekerij, Selecta One and Syngenta Flowers.
The initiative began in 2016 with the aim to promote and secure long-term geranium sales in Europe, and the campaign now covers a total of 22 European countries. In 2020, PfE received its first round of financial support from the EU, covering six countries as part of its EU campaign 'Europe in Bloom'.
Stars for Europe
Stars for Europe (SfE) is a marketing initiative founded by European poinsettia breeders: Dümmen Orange, Selecta One, Beekenkamp Plants, and Florensis / Syngenta Flowers.
The initiative began in 2000 with the aim to promote and ensure long term European poinsettia sales. Stars for Europe activities now take place in 22 European countries.
Since 2011, the marketing initiative has been supported by the EU under the banner 'Stars Unite Europe'. Stars for Europe marketing activities aim at both the consumer as well as those in the green sector who participate in the poinsettia business. POS, PR and social media campaigns, marketing offers and multilingual websites address consumers, journalists and the green industry, informing them of varieties, cultivation and uses for poinsettias.